Is creating content for social giving you full-blown anxiety?
Social media is a crowded space. It can be challenging to stand out from the crowd, especially if you’re new to the game. It can also be tempting to try and bulk up your content in the hopes of getting noticed – but it doesn’t always work. Besides, it might even take months (even years!) before you could finally see the results.
But what if I told you that there was another way? What if I told you that you could expand your reach, get leads – and even sales! – for your business without creating any content at all?
While having a ton of great content can help your brand grow, that’s not the only way you succeed on social media. And yes, you can do social media marketing without content!
Want to know how? Here’s my step-by-step guide on how to do social media marketing WITHOUT creating content:
Researching before starting any project is crucial. You want to make sure that you have everything you need to know before you start – and this includes knowing exactly who you are targeting, what their problems are, and where they typically hang out.
But don’t worry. Researching the market is easy as 1-2-3. Simply follow these steps to jumpstart your market research:
1. Know who you are targeting.
Casting a wide net and advertising to everybody isn’t going to cut it. While it is true that it might help you reach lots of people initially, it is not necessarily going to result in genuine interaction and engagement. It would also be extremely difficult to interest them in anything you have to offer.
Remember, your voice will drown in all the noise when you speak to everybody. If you want to be heard, you need to narrow your sights to a specific group of people and talk to them in a way that would resonate with them.
Because here’s the thing: people want to be spoken in their own language. You won’t stand out if you don’t speak to a specific group of people. But before you can do that, you need to know who they are first. So, go figure out who you are trying to target before going to the next step.
If you’re having a hard time figuring out who your ideal customer is, watch my step-by-step guide on how to identify and target the right customers for your business.
2. Understand your target audience’s challenges.
Once you’ve figured out who you are talking to, it’s important to understand what their challenges are and what kind of solutions they are looking for.
What keeps them awake at night?
What specific problems do they have?
How does your specific product or service solve their problem?
You need to know what makes them tick so you can understand their situation better than they understand it themselves.
And once you’re able to crack this code, the next few steps are going to be much easier.
3. Know where your target typically hangs out.
Now that you know your target audience, it’s time to figure out where they hang out online. This is really important because this is where you’ll be able to connect with them most effectively.
Remember, you need to deliver your message to the right person at the right place at the right time.
You don’t want to waste your time on platforms that aren’t relevant to your target market. Because if you do, you’re just wasting your efforts.
Let me give you an example of how to do this.
Let’s say your target audiences are aspiring entrepreneurs, similar to mine. Since aspiring entrepreneurs are constantly searching for new ideas from fellow entrepreneurs, they likely hang out in Facebook groups like Entrepreneur Mastermind Groups or something similar. There’s also a considerable chance that they like to search for videos about entrepreneurship on YouTube, which is why I, myself, publish Youtube videos about business startup questions they may have in mind. You can do the same thing as well.
Knowing where your audiences spend most of their time online will make things much easier for you. It will allow you to make educated decisions on where you want to spend your time when doing social media marketing – regardless of whether you’re creating content for social or not.
Now that your research has been done, it’s time to dive into the fun part – actual social media marketing! Here are the exact steps you need to take on how to do social media marketing without content:
4. Interact on your target’s content.
Relationships are everything – because the more engaged your audience is with your brand, the more likely they are to buy from you.
But building relationships don’t just happen. You need to put in the work. You need to connect, engage and communicate with your targets often.
And if you’re not creating any content online, the other way you can do this is by commenting on their posts, liking their pages, sharing their content, and doing all sorts of online engagement with them and their content. This is highly effective because people tend to trust brands that interact with them frequently.
When a prospect asks for help in forums or groups, take that opportunity to help that person. Hop into the conversation and give them advice. Or share resources that might help them solve their problems. That way, that prospect will pay attention to what you have to say.
5. Develop and strengthen your relationships.
Once you’ve started connecting with your prospects, the next thing you need to do is to develop and strengthen those connections. This means interacting with them regularly, answering their questions, responding to their comments, and so on. And while you’re at it, look for more opportunities to add value to their lives.
For example, if you see someone struggling with something, go and lend a helping hand. Move into the DMs if you have to. Get to know them more and understand whether or not their challenges are something that you can solve.
Think of this entire process as an act of service. Help the person whether or not you’re the one who’s ultimately going to help them. The reason is, if you help them now, then you’ll be able to forge a stronger relationship with them. Who knows? They might be able to refer you to others later on.
6. Ask pre-qualifying questions to prospects.
Authentic conversations with your prospects give you an opportunity to ask them questions about themselves and what they’re trying to achieve. It also gives you a chance to learn more about their needs and whether or not you’re both a good fit for each other.
But you can take it even further.
And if you followed all the steps I outlined above, the whole process should be easy! If you’ve found somebody who might be a good fit, it’s as simple as extending an invitation to hop on a discovery call or strategy session; however you’d like to call it.
And when they do accept your invitation, there you have it! You have an actual sales lead!
So, that’s it! That’s how to do social media marketing without content.
To summarize, you don’t need content to do social media marketing effectively. What’s important is that you build genuine connections with your audience – and repeat the entire process to gather more leads.
As you may have noticed, the entire process is so painfully simple and seems so common sense, and yet, there are only a handful of people who use this strategy to build their brand-new business.
I won’t lie, though. This type of marketing may take a bit of time, but it’s all worth it in the long run. Why? Because it allows you to create and nurture relationships with your prospects that you otherwise won’t have right off the bat if you’re just creating and publishing content.
So, what are you waiting for? Now’s your chance to give your new business a boost by using this proven method.
And one more thing:
If you’d like more in-depth training, then I’ve got something for you as well. Sign up for my free 60-minute masterclass, where I’ll walk you through the EXACT three-phase strategy I use to launch a business from scratch.
That’s all for today. Cheers to you and all your future successes!